Before you can play with type on a web page, you have to free yourself from the constraints of HTML. HTML was never intended to be used for typography and only provides the basic framework page - as does a book.

logo in GIF format

Using GIFs

With a GIF file, you can use any fonts you like and place them in any position and at any angle. Keeping the physical size of the image and its colour depth to a minimum reduces page loading time. »»»


gifs can animate too



Using Vectors

With SWF images, fonts are converted to vector outlines that can be viewed by most people using the Flash plug-in. They don't have to be animated, but you have that option if you want the extra dimension of movement. »»»


 
 Fun
With
Fonts

Using CSS

Well yes, you are stuck with the fonts installed on the user's machine but there's still quite a lot you can do to make your type more interesting. »»»